About Us

Building Families That Grow
Together

KuTuKa was born from a simple idea — parenting shouldn't feel like a constant negotiation. We build tools that turn everyday responsibility into a shared adventure, helping parents and kids grow closer, one completed task at a time.

KuTuKa family illustration
100+
Families Onboard
100+
Products in Catalog
5+
Charity Partners

Why We Built KuTuKa

We noticed the same story repeating in homes everywhere: parents juggling household chores, screen-time battles, and reward charts taped to refrigerators that nobody remembered to update. Kids wanted recognition for their efforts, while parents wanted a simple and meaningful way to provide it.

KuTuKa is a new initiative by Manada Ventures, created with a vision to build a simple, meaningful platform that helps families turn everyday responsibilities into positive experiences.

Manada Ventures is a partnership firm with its registered office at Kesavadasapuram, Trivandrum. The company focuses on initiating and supporting ideas that have the potential to make everyday life better through thoughtful products and digital solutions. KuTuKa is one such initiative, built on the belief that small, everyday actions can help develop better habits, strengthen family connections, and create a greater sense of achievement.

So, we brought it all together in one place — tasks, points, rewards, and giving back — wrapped in an experience that kids genuinely enjoy opening every day and parents can trust.

01
Simple Ideas
Turning routine tasks into something kids look forward to.
02
Trusted Design
Built with parental control and child safety at the core.
03
Real Families
Shaped by feedback from the parents and kids who use it daily.
04
Growing Reach
Expanding our partner and charity network every month.

Our Vision & Mission

The principles that guide every feature we build and every family we serve.

Where We're Headed
A world where every household turns everyday responsibility into a shared journey of growth — where kids build lifelong habits of accountability, kindness, and generosity, and parents have a trusted partner in raising them.
How We Get There
To give families a simple, secure platform that rewards effort fairly, keeps parents and kids connected across every home dynamic, and teaches children the value of earning, saving, and giving back — one task at a time.

What We Stand For

Every decision we make is measured against these four principles.

Safety
Child safety and data privacy are non-negotiable in everything we build.
Fairness
Effort should always be recognised fairly and transparently.
Empathy
We design with real parents and kids in mind, not assumptions.
Giving Back
We make generosity part of growing up, not an afterthought.

Start Your Family's Journey Today

Free to get started. Available on Android now, iOS coming soon.